Whether it's exploring new business models, services, or consumer experiences, as a creative yet business-minded strategist, I analyze market landscapes, identify consumer pain points, and translate business opportunities into viable brand expressions.

My mission is to help brands evolve, and businesses prepare, and design change processes actively instead of letting social, economic, cultural, ecological, and technological changes overwhelm them. I fuse elements from many disciplines with design, combining business development, design management, strategy, consumer research, and branding.

Strategic Brand Positioning & Management
Audience Segmentation & Target Profiling
Competitive & Market Trend Analysis

Quantitative & Qualitative Design Research
Consumer Insights & Analysis
Visual Strategy & Customer Journey Mapping

Validation Research & Design Testing
Portfolio Growth Strategy & Brand Architecture
Brand Guidelines & Go-to-Market Strategy